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What to Expect

THE FLOATIEST PLACE ON EARTH!

The 2021 Float Conference will be another first - it's a hybrid event! We'll meet both in person and virtually.

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Speakers and Activities

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Knowledgeable Speakers

We have lots of incredible speakers, including international speakers, lined up to share float research, business info, marketing tactics, and sanitation advice.

You'll have a chance to listen, chat with fellow attendees, ask questions, and download materials, whether you attend in person or virtually.

Sessions will be automatically recorded and available after the scheduled time for you to view throughout the rest of the conference – and after.

Image by NeONBRAND

Optional Workshops

Before the Main Float Conference begins, you can register to attend a Start A Center Workshop or CPO Certification Class to learn all of the ins and outs of constructing a float center, maintaining your equipment, and more.

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Impactful Workshops

In-person attendees will have the opportunity to join in smaller group workshops to discuss business logistics, float center basics, marketing strategies, sanitation requirements, and more.

These workshops will allow greater discussion of specific issues and in some cases, hands-on application of the information shared. 

Due to their dynamic structure, workshops will not be available on the virtual platform, but recordings will be made available to virtual attendees.

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Bus Tour

One of our most popular events is our local Float Center Bus Tour. 

Not only is it incredibly fun to hang out with other floaty people, you get to see all of the different vibes of float centers in the region.

Virtual Conference

Targeted Think Tanks

At the 2020 Virtual Float Conference, we introduced "Think Thanks," where groups of attendees can gather to have an informal discussion about a specific topic, without a designated facilitator. 

These sessions were wildly popular, so we're bringing them back again for the 2021 Hybrid Float Conference!

 

In-person attendees will have a chance to gather together in a physical spaces to discuss various topics, while virtual attendees will have online rooms to do the same.

Merry-Go-Round Fun

Post-Event Fun

If you stick around an extra day, you can have some fun exploring Milwaukee. There's always a group of salty humans who want to milk every minute of their time together, so consider adding an extra day or two. Your spirit will thank you.

 

Networking and Socializing

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Buddies and Matches

Walking into an industry conference where you don't know anyone, or where you'd like to get to know people better, can be intimidating. 

That's why we're introducing the Buddy Program, where "veteran attendees" can pair up with newer in-person attendees to facilitate introductions, answer questions, and offer guidance on how to have the best experience. 

Virtual attendees can also use our online platform to "match" with other attendees to schedule meeting times.

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Extended Breaks

While we love to share as much great content as possible, part of the magic of the Float Conference is the PEOPLE! 

We build in plenty of breaks and longer meal times so you have a chance to make new friends, get new ideas from other float center owners, and just enjoy being around people who don't ask, "What's floating?"

You'll be in good company, and you'll likely make connections who will become your greatest support network.

 

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Parties!

We wouldn’t have a Float Conference without parties! We're cooking up some fun plans for our annual Float Con party.

If you can't join us in person, or if you'd like to have a quiet evening socializing from your hotel room, you can join the casual scene on our Discord server.

 

Just like the 2020 Virtual Float Conference, attendees will be able to hop on Discord at any time, chatting with fellow attendees, and hoping around from room to room to join different games or social activities.

 

Vendors and More

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Exciting Vendors

If you attend in-person, you'll have the chance to visit and speak with a plethora of vendors. They are as passionate about the float industry as we are, and without their support, Float Conference wouldn't exist as we know it!

Vendors will also have virtual listings, with a profile page, links, videos, and downloadable documents. You can send a message to any vendor to set up a time to chat, even if you're not at the in-person event.

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Unexpected Shenanigans

You never know what will happen at Float Con. We're serious about floating, but we still know how to have a good time. 

Sometimes sword fights break out on stage, sometimes time travelers visit, sometimes a Search Sloth randomly appears, and sometimes, your cheeks hurt from smiling and your abs ache from laughing so much.

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The Best Hugs Ever!

One of the things we repeatedly hear from our attendees is that they're so excited to collect some long overdue hugs!

Of course, 2021 might look a little different in the era of a global pandemic, so we'll do our part to keep everyone safe and healthy, but we know how very much many of us have been aching for some floaty hugs. 

 

Which Experience is Right for You? 

 

We know the past year has been a challenging one. That's why we're offering two ways to participate in the 2021 Float Conference. Use the information below to compare your options.

In Person

In Person Experience
  • travel to Milwaukee

  • use our mobile or web app to access schedule, attend sessions, and network with others

  • watch main stage speakers live

  • answer speaker polls during live talks

  • submit questions to speakers

  • attend live Q&A with speakers

  • attend Think Tank table discussions

  • access to watch recorded sessions

  • participate in live workshops

  • participate in wellness activities
In Person Networking
  • arrange meetings with other attendees

  • option to get paired with a Buddy

  • attend in-person and/or virtual social events
Other In Person Benefits
  • browse sponsor booths or virtual listings

  • receive promotional offers from sponsors

  • schedule one-on-one meetings with sponsors

  • option to purchase Float Con merchandise

  • receive Float Con swag products
  • explore Milwaukee and Potawatomi

  • collect the world's biggest hugs (if you want)

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Virtual

Virtual Experience

  • attend from anywhere

  • use our mobile or web app to access schedule, attend sessions, and network with others

  • watch main stage speakers live

  • answer speaker polls during live talks

  • submit questions to speakers

  • attend live Q&A with speakers

  • attend Think Tank virtual discussions

  • access to watch recorded sessions

  • access to watch recorded workshops

Virtual Networking
  • arrange meetings with other attendees

  • get matched with other attendees with similar interests

  • attend virtual social events

Other Virtual Benefits
  • browse virtual listings

  • receive promotional offers from sponsors

  • schedule one-on-one meetings with sponsors

  • option to purchase Float Con merchandise


     

Image by Chris Montgomery