New Float Business Masterclass
Thursday Sept 17, 2026
Led by Mandy (Rowe) Miller
Mandy Miller has been a leader in the float industry since 2015, helping grow True REST through franchise development, construction, and operations. With experience supporting 52 True REST Float Spa locations and currently owning and operating two locations, she brings hands-on expertise in launching, managing, and growing successful float centers.
This 4-hour workshop gives first-time float center owners a practical roadmap for launching a successful business, covering everything from financing and buildout to operations, staffing, pricing, and marketing.
Discover the curriculum below:
Getting Started
The Float Opportunity:
Why floating, who your customer is, and what you're actually signing up for as an owner.
The Financials and Loan Options:
Cost to open, basic financial forecast, ROI/break-even, and how to fund it — SBA loans, conventional financing, and other options.
Building Your Center:
Choosing a location, ideal floor plan, soundproofing, temperature control, and protecting your building from salt.
Operations
Operations & Staffing:
Spa flow, daily operations basics, hiring, and building a culture that keeps your clients coming back.
Business Model — Memberships, Packages, Drop-Ins:
Pricing structures, the membership model that drives recurring revenue, package bundles, and drop-in pricing.
Marketing
Marketing:
How to utilize word-of-mouth, search engine, social media that works for float centers, and unique grassroots tactics to fill your center's schedule.
Q&A:
Open discussion, ask questions and learn about your action items
PLUS a prioritized “first 90 days” checklist to take with you.
Everything you need to get your doors open and your center running successfully from day one .
Includes comprehensive first 90 days checklist to take with you.
